Flora by Gucci Flora Gorgeous Gardenia Eau de Parfum WOMAN 100ML BOX

Escape to a world of fantasy, full of joy with Gucci Flora. The new campaign is full of flowers and soft animals, presents a floral and delicious fragrance for all free-spirited women full of positive energy.
The fragrance celebrates the Gardenia Flower, long admired for its splendor, it is said that it was used in elixirs and magical potions. Taking inspiration from this legend and the idea of ​​its mystical power, the beautiful White Gardenia note blends with a sunny Jasmine Grandiflora Absolute. This delicious potion of joy is introduced by a joyful Pear Blossom Accord accompanied by the Brown Sugar Accord that gives a delicate sweetness to the olfactory signature.
The fragrance is housed in a new elongated bottle, the pink lacquered glass and shiny gold cap make it an object of beauty. An additional detail is the House's signature Flora motif, reimagined in a design inspired by Alessandro Michele's vision. A fundamental part of the Gucci identity, the motif is a drawing of colorful flowers by artist Vittorio Accornero, created for Gucci in 1966.
The #FloraFantasy campaign, directed and shot by artist Petra Collins and starring artist, actress and philanthropist Miley Cyrus, is a journey through a candy-pink world, inspired by Japanese manga and full of pop references.

'The Flora Gorgeous Gardenia campaign is a challenge to reinterpret the floral world in an unexpected way. The inspiration comes from Miley Cyrus, an artist with a rock 'n' roll and eclectic spirit at the same time… Because who can say, to those with a rock 'n' roll attitude, that they cannot live in a floral world embodying the Flora universe?' Alessandro Michele.